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Hello, I’m Jen
i build killer sales funnels.
Hello,
I’m Jen
i build killer sales funnels.
A designer who cares about conversions?
Good heavens, who heard of such a thing?!? My clients do refer to me as a unicorn. 😉 I love love the branding, the color and layout work, but I care even more about how my designs perform.
So I have one question for you:
Are your funnels fueling the growth of your business? Or…
are you driving traffic into a bridge fire?
It happens all of the time, in sales funnels and here in Atlanta 😉
I love helping my clients sniff out the embers before they become a flame.
Truth?
Sometimes we need an outsider’s help.
When you’re entrenched in your business, it can be hard to see the forest for the trees. And it sucks when you have to hire 3 different people to get the job done, doesn’t it?
This is what makes me so unicorn-y 😉 I help with marketing, design and execution by: 1. helping you quickly diagnose marketing message problems 2. designing pages and 3. building out your funnel, so we can then split test and troubleshoot!
I always start with 6 key questions that reveal the hidden desires of your prospects, and the emotional triggers that compel them to buy.
1. What transformation does your product or service deliver?
2. What promise are you making to prospects?
3. How much exposure have they had to similar promises?
4. What makes your promise unique and emotionally compelling?
5. What must your prospects believe in order to purchase your product or service?
6. What kind of irresistible offer are you making to your prospect?
Even if we don’t work together, answering these six questions when developing your marketing message will be tremendously valuable!
As a designer I hate to admit it, but your problem isn’t your design.
A highly effective marketing message is built around the answers to these six questions.
We all have seen ugly sales pages that sell. It still happens – even in 2018! Why? These marketers have created a compelling, believable promise that taps into their prospects deep desire for transformation. It’s this desire for transformation that undergirds our buying decisions.
You may be thinking “I already know these answers.” or “My messaging is solid it’s the design that needs work.” Both may be true! It’s also true you’re on my page right now. 😉 And that’s no coincidence. Something isn’t working, and that’s ok because we’re gonna fix it! My priority is to work with you through the 6 question exercise so we can build a funnel you’ll brag about at your next mastermind group!
The 5 Funnel Busters
The reason I always start with the 6 question discovery phase is it helps us identify the 5 biggest funnel busters, and revise your messaging before design begins!
1
Weak
promise
Or too many promises or a promise they’ve already heard.
2
Who Cares
Benefits
Lack of dimension & emotional triggers in describing your benefits
3
No Before/After Transformation
No illustration of the prospects journey to their desired after state.
4
Lack of Building Curiosity
Not enough creativity in presenting your offer in unexpected ways.
5
Sub-par
Offer
Doesn’t invoke a sense of irresistibility. Leaves the prospect doubting value.
1
Weak Promise
Or too many promises or a promise they’ve already heard.
2
Who Cares Benefits
Lack of dimension & emotional triggers in describing your benefits
3
No Before/After Transformation
No illustration of the prospects journey to their desired after state.
4
Lack of Building Curiosity
Not enough creativity in presenting your offer in unexpected ways.
5
Sub-par Offer
Doesn’t invoke a sense of irresistibility. Leaves the prospect doubting value.
I wanna take a quick pause here and let you know – I (Jen) am writing all of the copy you’re reading right now. I am not a “copywriter”. I don’t need to be. I just need to know YOU, my prospective client!
Here’s the process…
Yea I said process. I’m not going to blow sunshine up your butt. 🙂 Answering these questions thoughtfully takes a little time. The good news is once you do, it becomes a solid foundation to springboard the rest of your marketing.
The 6 Questions
This is where we get on a call or Zoom and talk through the six questions. We’ll talk through your past test results, data, ads etc. and brainstorm ideas to develop a marketing message that connects with your prospects on that deep, emotional level.
Deliverables:
- Giant Google doc filled with notes
Write & Design
Next we review the brainstorming notes from Phase 1 and get down to writing some copy and then developing design and layout elements to assist that messaging.
Deliverables:
- Offer
- Big Idea
- Lead
- Marketing Argument
Launch
& Test
Next we thoroughly test everything that’s been built. Muy importante! Then we decide upon a testing sequence and schedule to identify where we can optimize for conversions!
Deliverables:
- Testing sequence & schedule
- Landing pages & Sales funnel
- Email triggers
- Checkout
I offer marketing chops plus clean, clear designs.
I’m under NDA with most clients, but here are a few I can post publicly.
The tools I use…
I’ve designed pages in all of the major landing page builders, and can work with any you choose. However, I do prefer to work with clients who use Clickfunnels.
And finally, some proof…
I make every effort to work with my clients until we get the result we’re after. That’s how I maintain great client relationships that last over many years. Like Brian below, clients come back even after they’ve hired full time design staff!
Well hello there. If you’ve made it to the bottom of this page and haven’t yet scheduled a call, here’s one more opportunity. 😉 Hope to chat with you soon! Jen
©2018 Jen Gordon, Inc. • I design killer sales funnels. • [email protected]